“One of the most important lessons about crossing the chasm is that the task ultimately requires achieving an unusual degree of company unity during the crossing period. This is a time when one should forgo the quest for eccentric marketing genius, in favor of achieving an informed consensus among mere mortals. It is a time not for dashing and expensive gestures but rather for careful plans and cautiously rationed resources – a time not to gamble all on some brilliant coup but rather focus everyone on making as few mistakes as possible.”
Geoffrey A. Moore
Quote taken from Crossing The Chasm
A book about marketing and selling high-tech products
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