A Stefan Klopp Weblog
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Category — Quote of the Moment

Forgo the Quest for Eccentric Marketing Genius

“One of the most important lessons about crossing the chasm is that the task ultimately requires achieving an unusual degree of company unity during the crossing period. This is a time when one should forgo the quest for eccentric marketing genius, in favor of achieving an informed consensus among mere mortals. It is a time not for dashing and expensive gestures but rather for careful plans and cautiously rationed resources – a time not to gamble all on some brilliant coup but rather focus everyone on making as few mistakes as possible.”

Geoffrey A. Moore
Quote taken from Crossing The Chasm
A book about marketing and selling high-tech products

January 26, 2005   No Comments

Confines of Design

“Design is creative planning and communication that goes way beyond the base concept of ‘art’ and heads into the stratosphere of layering and redefining our physical/emotional/spiritual reality. I see the stuff around me as existing ‘illustration’ for the ‘designs’ I create to define my existence.

Sure I have used ‘found’ images, clip art, hand-lettered type, typeset typography, paintings, photographs, old tin cans, garbage found on a sidewalk, blah, blah, blah – what’s the difference, anyway? It’s all part of our world. The idea you are only allowed to be considered ‘quality’ because you draw with your hands versus compile with your hands, is pretty limited.”

Art Chantry
Quote taken from The Art of Modern Rock

January 18, 2005   No Comments

To Scoff at All the World

“A feeling of extreme uneasiness began to ferment in all young hearts.
Condemned to inaction by the powers which governed the world, delivered
to vulgar pedants of every kind, to idleness and to boredom… the young felt in the depth of their souls an insupportable wretchedness. The richest became libertines; those of moderate fortune followed some profession and resigned themselves to the law or the army; the poorest gave themselves up with cold enthusiasm to great thoughts, plunged into the frightful sea of aimless effort… Thus these youth found employment for their idle powers in a fondness of despair. To scoff at glory, at religion, at love, at all the world, is a great consolation for those who do not know what to do; they mock at themselves and in doing so prove the correctness of their view. And then it is pleasant to believe oneself unhappy when one is only idle and bored.”

The Confession of a Child of The Century
Alfred de Musset

January 8, 2005   No Comments